Hair Styling Tools: here’s what to look for

Hair styling toolsThis essential equipment can run the gamut from inexpensive to costly. And the tool you use will have a HUGE impact on the results you get from all that styling effort.

Consider your hair styling tools an investment. They’re used frequently, sometimes rigorously, and play a major role in both the look and the health of your everyday accessory.

But price alone is not a good determining factor of the quality of the tool. Flat irons, hair dryers, even combs and brushes range in quality of craftsmanship, effectiveness for your styling needs, and longevity of the product.

See which ones we recommend to get the most bang for your buck.


There is much fuss made by manufacturers touting the specific materials used in constructing their products. Ceramic, tourmaline, ionic… what’s best to look for in your new tools? Here’s what you need to know: Tourmaline and ionic are essentially the same thing. Ionic technology is just the use of materials that create positive or negative ions. So really, it’s just these two essentials…


This glittery gemstone is negatively charged when heated, creating negative ions. It’s ground up into a micro-powder and used to coat the heating elements and components of your styling tools. Those negatively charged ions have the ability to split water molecules. This speeds up drying time because the smaller molecules are evaporated out of the hair shaft quickly and easily. Shorter styling time means that your hair is not exposed to the damaging heat for as long, which will preserve its health.


This clay based material is familiar to most, and the benefit of using it in hairstyling tools is its ability to heat up evenly. This prevents damage to the hair by eliminating hot spots, like its metal counterparts are prone to.


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